Products & Work

Products & Work

My own products first, then capabilities I designed inside enterprise software companies, and the programmes where that work happened.

Applied Systems Design

Products I build and capabilities I design.

Procura and HOP are my own products in paid use. FreightOps is a working design initiative.

Procurement & Supplier Management

Procura (formerly Procurely)

Procurement and supplier decision-support platform

Role

Owner, designer and developer · 2025–present
Open demo

Overview

Procurement and supplier decision-support platform. Designed, built and owned by me. In use since May 2026 at a long-established Iranian cosmetics and personal-care manufacturer, and since July 2026 at a London wholesale food supplier.

Focus Areas

Procurement OperationsSupplier CollaborationRFQ & Quotation ManagementSplit-Award PurchasingLead-Time & Business Rules DesignWorkflow AutomationApplied AI / Decision SupportDemand & Price ForecastingConversational ReportingRole-Based Access & Data IsolationOperational Analytics

In operational use since May 2026

A bilingual (EN/FA) procurement platform covering purchase requests, supplier enquiries, quotation collection and comparison, split-award selection, purchase orders and delivery follow-up. Suppliers work through their own portal and see only the enquiries sent to them (PostgreSQL row-level security). The same product is configured for each customer, not rebuilt.

AI Capabilities

Smart Supplier Recommendation

Ranks invited suppliers by reliability, response rate and historical win rate.

Price Anomaly Detection

Flags quotations that deviate from historical and peer pricing.

AI-Assisted Winner Selection

Weighted scoring (price 60% / delivery 20% / reliability 20%) with automatic split-award suggestion when top scores are within 5%.

Negotiation Assistant

Drafts context-aware messages with separate buyer and supplier prompts; competitor data is masked from suppliers.

Conversational Report Assistant

Natural-language reporting interface that generates operational reports on demand.

Demand & Price Forecasting

A ridge-based additive model blended with gradient boosting, run separately for each item and company over weekly procurement history.

Customers

A long-established Iranian manufacturer of cosmetics, personal-care and hair-care products: pilot customer since May 2026, with 22 of its suppliers on the supplier portal. A London cash-and-carry and wholesale supplier to pizza shops and takeaways: in use since July 2026.

Hotel Operations

HOP

Hotel operations platform

Role

Owner, designer and developer · 2025–present
Open demo

Overview

Hotel operations platform. Designed, built and owned by me. In daily use at a central London hotel since August 2026 under a separate licence.

Focus Areas

Hotel operationsInventory and replenishment

StatusIn daily use at a central London hotel since August 2026.

OverviewHousekeeping, laundry, stock, payroll-related records, maintenance, assets, approvals and management reporting, working alongside the hotel's property management system (Cloudbeds). Check-in data is imported every day. Guest self check-in was added in August 2026.

ForecastingHotel data is small, so HOP uses light models that are easy to explain: gradient-boosting consumption forecasts and a probabilistic lead-time model, which produce a reorder point and a suggested order date and quantity. Safety stock follows a target service level, and expiry dates limit order sizes.

DesignBuilt for more than one company from the start. Each company's records are kept separate, with role-based access and audit logs.

Separate from my jobI saw the need at the hotel where I work, but HOP is not part of that job. I built it in my own time and I own it. The hotel licenses it under a separate contract.

Screenshots coming soon

Transportation & Logistics Operations

FreightOps

Transportation management platform — fleet, shipments, and financials in one operational view.

Role

Designer and developer
Open demo

Overview

A transportation management platform covering customer management, fleet operations, shipment tracking, driver administration, transport orders, vehicle monitoring, billing workflows, and operational dashboards. The solution includes geolocation tracking, vehicle-position monitoring, logistics workflow management, financial visibility, and transport lifecycle management.

Focus Areas

Fleet VisibilityShipment TrackingLogistics ProcessesDriver AdministrationOperational MonitoringLocation IntelligenceFinancial Visibility

Complete; not yet in customer use

Capabilities I Designed Inside Enterprise Software Companies

Transaction Commission – FANRP, FANAP Infrastructure (2021–2022)

FANRP had no support for tenders and large purchases, and each MIDHCO company had its own thresholds, approval routes and committee rules. I analysed the requirements and wrote the technical design in December 2021: a state machine with rules each company could configure, covering sealed bids, quorum, evaluation, voting and signed minutes. FANAP's developers built it. It went live at Iranian Babak Copper in April 2022, and FANAP used it again for Marun Petrochemical in June 2025, after I had left.

Configurable procurement framework – S-ERP, Sanad Pardaz (2017–2019)

Designed for the Oghab Afshan customer and added to the core of S-ERP. According to Sanad Pardaz's founder, it has since been used for eight more customers.

Ticketing – Farapayam Mandegar (2015)

I co-founded Farapayam Mandegar in 2015, was its Managing Director until 2017 and still hold 15% of the company. I defined its Ticketing product, including scope, request workflows and reporting, as one product for many organisations. In 2026 about 475 organisations hold annual Ticketing licences.

Programmes

Programme 01

FANAP Infrastructure at MIDHCO

Mar 2019–Sep 2023

Enterprise ERP Programme Lead

Led the roll-out of FANRP, FANAP's own enterprise software, across more than 20 MIDHCO companies in mining, steel, copper, ferroalloys and logistics, with about 9,000 users and about 60 people under my leadership or coordination. After an unsuccessful first start at Sirjan Steel in 2018, I redesigned the roll-out method by separating the group's common requirements from each company's own. The method was then used across the group, and the Transaction Commission came out of this work.

Programme Environment

The programme covered more than twenty subsidiary companies operating across diverse industrial sectors including mining, steel, copper, ferroalloys, coal processing, engineering, logistics and construction. Delivering transformation at this scale required a unified enterprise information architecture while preserving the operational characteristics of each subsidiary.

These organisations operated within a shared governance environment while maintaining distinct operational processes, reporting requirements, and business priorities.

The organisations listed above are provided as contextual references to the broader MIDHCO programme environment and industrial ecosystem.

Programme 02

Sanad Pardaz

Mar 2017–Mar 2019

Integrated Solutions Project Manager

Responsible for S-ERP at Oghab Afshan (five sites, more than 100 users) and Kooshesh Radiator (two sites, more than 50 users).

Programme 03

City London Hotel

Nov 2023–present

Digital Operations & Systems Analyst

Reviewed the hotel's use of SiteMinder and led the selection and set-up of Cloudbeds as its property management system.

Programme 04

Earlier customers (2008–2019)

2008–2019

Karun Agro Industry, Ferdows Textile, Bel Rouzaneh, Sabalan Tahvieh, Azar Simab, Nahadhaye Dami Jahed, Mahestan Tejarat Aras.