Portfolio of Impact

A few of the programmes I've led, written up plainly.

These are programmes where operating model, process, and ERP architecture had to be redesigned together. Each note records the context, what the work actually involved, and what changed as a result.

Case 01

Middle East Mines and Mineral Industries Development Holding (MIDHCO)

Multi-year Enterprise Transformation Programme

Mining · Steel · Copper · Ferroalloys · Logistics · Engineering · Construction · Industrial Services · Iran

Lead — Enterprise ERP Design, Operational Integration & Information Architecture

midhco.com

Context

MIDHCO is one of Iran's largest industrial holdings, operating across mining, steel, copper, ferroalloys, logistics, engineering, construction and industrial services. While each subsidiary maintained its own operational structure, all operated within a shared governance environment.

Programme Environment

The programme covered more than twenty subsidiary companies operating across diverse industrial sectors including mining, steel, copper, ferroalloys, coal processing, engineering, logistics and construction. Delivering transformation at this scale required a unified enterprise information architecture while preserving the operational characteristics of each subsidiary.

These organisations operated within a shared governance environment while maintaining distinct operational processes, reporting requirements, and business priorities.

The organisations listed above are provided as contextual references to the broader MIDHCO programme environment and industrial ecosystem.

Scale

20+ subsidiaries · 9,000+ enterprise users. Enterprise-wide ERP deployment, integrated information architecture, master-data harmonisation and cross-company operational transformation across one of Iran's largest industrial groups.

Challenge

Designing a common enterprise operating model capable of supporting standardised business processes, integrated information architecture, master-data governance, executive reporting and performance management across structurally different industrial organisations.

My Role

Led the enterprise-wide design, deployment and operational integration of the ERP programme, including integrated data architecture, master-data harmonisation, KPI framework design, executive reporting architecture, cross-company business process alignment and enterprise-wide operational integration.

Transformation Approach

Designed a unified enterprise transformation model combining business process harmonisation, enterprise information architecture, data governance, KPI frameworks, executive reporting and cross-company operational integration into a single coherent transformation programme.

Case 02

FANAP Infrastructure

2019 — 2023

Enterprise technology & infrastructure · Iran

Enterprise ERP Transformation Lead | Solution & Information Architecture

fanap-infra.com

Context

A four-year engagement through FANAP Infrastructure delivering enterprise ERP transformation across the MIDHCO Group, with responsibility for enterprise solution architecture, information architecture, operational integration and data governance.

Scale

20+ industrial subsidiaries · 9,000+ enterprise users. Large-scale ERP transformation across mining, steel, metals and related industrial operations.

Challenge

Designing an enterprise ERP and information architecture capable of integrating structurally different industrial organisations within a shared governance model while preserving the operational requirements of each business.

My Role

Enterprise ERP Transformation Lead responsible for enterprise information architecture, integrated data models, master-data governance, cross-company integration patterns, KPI framework design, executive reporting architecture and operational integration across the MIDHCO programme.

Transformation Approach

Established the enterprise information architecture underpinning the transformation by defining integrated data models, master-data governance, enterprise integration patterns, executive reporting frameworks and decision-support capabilities across the holding.

Indicative Outcomes

  • Enterprise information architecture supporting more than twenty industrial subsidiaries.
  • Integrated data models and master-data governance across the holding.
  • Executive KPI framework and management reporting architecture enabling enterprise-wide decision support.
  • Cross-company operational integration spanning finance, procurement, warehouse, production and other enterprise functions.

Case 03

Oghab Afshan

Jun 2017 — Jun 2019 · delivered via SandPardaz

Heavy-vehicle manufacturing (Scania) · Iran

ERP Implementation Lead

oghabafshan.com

Context

A long-established assembler and distributor of Scania heavy vehicles, operating across manufacturing, distribution, and after-sales — a multi-site industrial operation working under heightened economic constraints.

Scale

5 operational sites · 100+ users · Manufacturing, Supply Chain, Finance & After-Sales Operations. Multi-site industrial operation spanning assembly, parts, dealer network, and corporate finance.

Challenge

Fragmented systems, inconsistent master data, and an operating model that no longer matched how the business actually ran — limiting visibility across production, supply chain, and after-sales economics.

My Role

ERP Implementation Lead at SandPardaz — accountable for architectural decisions, operating-model alignment, and end-to-end programme delivery across the two-year engagement.

Transformation Approach

Re-aligned the operating model and ERP landscape as a single integrated platform across production, supply chain, after-sales, and finance — with master-data governance and a unified delivery cadence between business and IT.

Indicative Outcomes

  • End-to-end ERP coverage spanning production, materials, finance, and after-sales.
  • Cross-functional operating-model alignment uniting business and IT under a single delivery cadence.
  • Governance and master-data foundations enabling reliable enterprise reporting.

Case 04

City London Hotel

United Kingdom

Hospitality · London

Operational Challenge Identification & Solution Design Initiative

www.citylondonhotel.com

Context

A central-London hospitality operation undergoing digitalisation of its front-office, housekeeping, and finance workflows within a live operating environment.

Scale

Multi-team, daily-operations hospitality environment in central London.

Challenge

Migrating core operations onto a cloud-based property management platform while keeping a live hotel running — and improving operational visibility and reporting.

My Role

Digital Operations & Systems Analyst — supporting the implementation and the migration from SiteMinder PMS to Cloudbeds, including workflow redesign, staff onboarding, and post-migration operational stabilisation.

Transformation Approach

Supported adoption of integrated digital processes, workflow automation, and improved operational reporting within a live hospitality environment.

Case 05

Karun Agro Industry Company

Iran

Sugar / agro-industrial · Iran

Lead — ERP Design, Deployment & Process Integration

karuncane.com

Context

A large agro-industrial operation requiring ERP coverage across production, materials, and operational reporting.

Scale

Industrial operation with integrated agro-industrial scope.

Challenge

Designing and deploying ERP and process integration aligned to the operational realities of an agro-industrial business.

My Role

Lead on ERP design, deployment, and process integration.

Transformation Approach

Shaped ERP scope and process integration around the company's operating model and reporting needs.

Case 06

Ferdows Textile

Iran

Textile manufacturing · Iran

Lead — ERP Design, Deployment & Process Integration

ferdowscitytextile.ir

Context

A textile manufacturer requiring an ERP foundation aligned to production, materials, and operational reporting needs.

Scale

3 operational sites · 30+ users · Textile Manufacturing & Operations

Challenge

Designing and deploying ERP coverage that maps to the company's real production and operational processes.

My Role

Lead on ERP design, deployment, and process integration.

Transformation Approach

Aligned ERP scope and process integration with the company's operating model and reporting needs.

Case 07

Bel Rouzaneh

Iran

Food & dairy manufacturing · Iran

Lead — ERP Design, Deployment & Process Integration

belrouzaneh.ir

Context

A food-manufacturing operation requiring an ERP foundation aligned to production, materials, and distribution workflows.

Scale

4 operational sites · 40+ users · Manufacturing, Supply Chain & Business Operations

Challenge

Designing and deploying ERP and process integration across the company's operating model.

My Role

Lead on ERP design, deployment, and process integration.

Transformation Approach

Aligned ERP scope and process integration with the company's operating model and reporting needs.

Case 08

Sabalan Tahvieh

Iran

HVAC / industrial manufacturing · Iran

Lead — ERP Design, Deployment & Process Integration

stb-co.com

Context

An industrial HVAC manufacturer requiring ERP coverage aligned to production and operational processes.

Scale

2 operational sites · 30+ users · Manufacturing & Operational Processes

Challenge

Designing and deploying ERP and integrating processes across the company's operating model.

My Role

Lead on ERP design, deployment, and process integration.

Transformation Approach

Aligned ERP scope and process integration with the company's operating model and reporting needs.

Case 09

Azar Simab

Iran

Industrial manufacturing · Iran

Lead — ERP Design, Implementation & Operational Process Support

azarsimab.com

Context

An industrial operation requiring ERP design, implementation, and ongoing operational-process support.

Scale

7 operational sites · 45+ users · Manufacturing & Business Operations

Challenge

Designing and implementing ERP coverage aligned to the company's operating processes.

My Role

Lead on ERP design, implementation, and operational process support.

Transformation Approach

Aligned ERP and process work with the company's day-to-day operating routines.

Case 10

Jahed Livestock Inputs Company (NDJ)

Iran

Livestock inputs / agri-industrial · Iran

Lead — ERP Design, Implementation & Operational Process Support

ndj-co.com

Context

A livestock-inputs enterprise requiring ERP design, implementation, and continued operational-process support across its sourcing, supply, and distribution activities.

Scale

Single-entity enterprise operation in the livestock-inputs sector.

Challenge

Aligning ERP coverage with the company's operating model and the process realities of an inputs-and-distribution business.

My Role

Lead on ERP design, implementation, and operational process support.

Transformation Approach

Worked with the business to shape ERP scope and the operating processes around it.

Case 11

Mahestan Tejarat Aras

Iran

Industrial / commercial enterprise · Iran

Lead — ERP Design, Implementation & Operational Process Support

mahestan-co.com

Context

A commercial-industrial enterprise requiring ERP design, implementation, and operational-process support.

Scale

3 operational sites · 50+ users · Commercial & Operational Processes

Challenge

Implementing ERP coverage aligned to the company's operating processes.

My Role

Lead on ERP design, implementation, and operational process support.

Transformation Approach

Aligned ERP and process work with the company's day-to-day operations.

Case 12

Farapayam & Mandegar Yekparche Farapayam

Farapayam: Jun 2008 — 2015 · Mandegar Yekparche Farapayam: 2015 — 2017 (1394–1396)

Enterprise software & ERP services · Iran

Manager, ERP Implementation & Support → Chief Executive Officer (CEO)

farapayam.com

Context

A multi-year trajectory inside Iran's enterprise software sector — first building and leading the ERP implementation and support function at Farapayam Software Group, then taking executive leadership as CEO of Mandegar Yekparche Farapayam within the same group ecosystem.

Scale

100+ client organisations supported · ERP implementation, deployment & support services · Multi-client delivery across manufacturing, distribution, and services.

Challenge

Industrialising ERP delivery as a repeatable, vendor-independent practice — and later running a delivery firm as Chief Executive Officer with full P&L accountability.

My Role

Manager, ERP Implementation & Support Unit at Farapayam (Jun 2008 — 2015); Chief Executive Officer (CEO) of Mandegar Yekparche Farapayam (2015 — 2017 / 1394 — 1396).

Transformation Approach

Built repeatable implementation, integration, and support methods; established the practitioner foundation that later enabled architect-level engagements at SandPardaz, FANAP Infrastructure, and across the MIDHCO Group programmes.

Indicative Outcomes

  • A scaled, repeatable ERP delivery practice across multiple industrial sectors.
  • Executive (CEO) accountability for delivery, client portfolio, and P&L.
  • The practitioner foundation underpinning the subsequent fifteen years of enterprise architecture work.

Internal Digital Products — built and commercialised under my leadership as CEO

Two proprietary platforms I initiated and led during my tenure at Mandegar Yekparche Farapayam (2015–2017), first deployed internally and later commercialised for enterprise clients.

Product 1 — Customer Service & Ticketing Platform

CEO & Product Initiator — requirements definition, solution design, and development leadership

A web-based customer service and ticketing platform built to strengthen support-workflow management, response tracking, and structured issue resolution across ERP implementation and support services. Client-reported issues were logged as tickets, routed and escalated within the organisation, and tracked through to resolution — improving support transparency, accountability, and service consistency. Initially deployed internally, the platform was subsequently adopted for enterprise client use.

Product 2 — Task Management System (Support & Deployment Operations)

CEO & Product Initiator — requirements definition, solution design, and development leadership

A task management system built to improve project and activity tracking, delivery visibility, and execution control across the ERP implementation and support teams. The system recorded the deployment and support team's work logs — capturing client interactions, actions taken, technical service activities, and resolution status — strengthening coordination, accountability, and delivery governance. Initially deployed internally, it was subsequently extended into commercial enterprise use.

Applied Systems Design

Solution design initiatives, demonstrated through working systems.

Selected initiatives in business analysis, solution architecture and operational design. Several are functional, accessible systems you can open and explore; others remain in architecture and prototype stages.

Procurement & Supplier Management

Procurely — AI-Assisted Procurement & Supplier Management Platform

End-to-end procurement workflow — from request to award, with AI decision support.

Role

Business AnalysisSolution ArchitectureWorkflow DesignOperational DesignAI/ML Solution DesignData & Reporting Design
Open the live system

Overview

A bilingual (EN/FA) procurement platform covering the full purchasing lifecycle — purchase requests, supplier inquiries, quotation collection, comparison, split-award selection, purchase orders, and delivery follow-up. Suppliers collaborate through a dedicated portal with structured negotiation history, evaluation feedback, and packaging/COA confirmations. The system layers AI decision support on top of the workflow — smart supplier recommendation, price-anomaly detection, assisted winner selection, a negotiation assistant, and a conversational report generator — alongside statistical demand and price forecasting. Access is governed by role-based, category-level data isolation (raw materials vs. packaging) with admin-controlled user activation. Aggregated operational metrics are exposed through a secured public API for live external dashboards.

Focus Areas

Procurement OperationsSupplier CollaborationRFQ & Quotation ManagementSplit-Award PurchasingLead-Time & Business Rules DesignWorkflow AutomationApplied AI / Decision SupportDemand & Price ForecastingConversational ReportingRole-Based Access & Data IsolationOperational AnalyticsPublic Data API

AI Capabilities

Smart Supplier Recommendation

Ranks invited suppliers by reliability, response rate and historical win rate.

Price Anomaly Detection

Flags quotations that deviate from historical and peer pricing.

AI-Assisted Winner Selection

Weighted scoring (price 60% / delivery 20% / reliability 20%) with automatic split-award suggestion when top scores are within 5%.

Negotiation Assistant

Drafts context-aware messages with separate buyer and supplier prompts; competitor data is masked from suppliers.

Conversational Report Assistant

Natural-language reporting interface that generates operational reports on demand.

Demand & Price Forecasting

Ridge + gradient-boosting models over weekly aggregated procurement history.

System at a Glance

LoadingUpdated just now

Purchase Requests

RFQs / Inquiries

Quotations

Purchase Orders

Active Suppliers

Catalogue Items

Aggregated operational metrics from the Procurely public dashboard API.

Transportation & Logistics Operations

FreightOps

Transportation management platform — fleet, shipments, and financials in one operational view.

Role

Business AnalysisSolution ArchitectureWorkflow DesignOperational Design
Open the live system

Overview

A transportation management platform covering customer management, fleet operations, shipment tracking, driver administration, transport orders, vehicle monitoring, billing workflows, and operational dashboards. The solution includes geolocation tracking, vehicle-position monitoring, logistics workflow management, financial visibility, and transport lifecycle management.

Focus Areas

Fleet VisibilityShipment TrackingLogistics ProcessesDriver AdministrationOperational MonitoringLocation IntelligenceFinancial Visibility

Hospitality Operations & Inventory Planning

Smart Inventory Replenishment

Decision-support concept for demand-sensing replenishment in hospitality operations.

Role

Business AnalysisSolution ArchitectureWorkflow DesignOperational Design
Open the working build

Overview

A decision-support concept and prototype framework for inventory replenishment and demand sensing within hospitality operations — combining inventory information with external operational signals (weather, occupancy, events, lead times) to inform purchasing timing, stock availability, and replenishment decisions across consumables, beverages, restaurant ingredients, maintenance items, and operational supplies.

Focus Areas

Demand ForecastingExternal Operational SignalsInventory OptimisationDecision SupportOperational Simulation

Concept Status

Applied Research & Prototype

Current Stage

Architecture & Prototype Development

Primary Objective

AI-assisted Inventory Replenishment & Demand-Sensing for Hospitality Operations

Current Focus

  • Demand Forecasting
  • External Operational Signals
  • Inventory Optimisation
  • Decision Support
  • Operational Simulation
Estimated Product Maturity70%