Jun 2024 — Present
Data Reporting Analyst
Spice City
London, United Kingdom
Operational reporting, data modelling, and decision-support analytics for a UK hospitality operator.
Professional Profile
A practitioner at the intersection of systems, processes, and operating models.
I've spent much of my career working at the intersection of systems, operations, and real organisational complexity — fifteen years across heavy manufacturing, mining and metals, FMCG, fintech, and multi-entity industrial holdings.
Biography
I design and run the kind of work that lets large industrial organisations actually operate at scale — enterprise systems, business processes, and the operating models that hold them together. Most of that work has been ERP-centred, because in practice ERP is where an organisation's decisions about how to operate quietly become permanent.
The career has moved through heavy-vehicle manufacturing, international FMCG, financial technology, and mining and metals — sectors where a misaligned operating model is not an abstraction. It shows up in throughput, working capital, and the commitments an organisation can or cannot keep to its customers.
Most operational problems are not technology problems. They are coordination, process, and decision-making problems. The work I do sits across three disciplines — enterprise architecture (how systems fit together), process architecture (how work is structured), and operating-model design (how strategy, capabilities, and people are configured) — and tries to keep them honest with each other.
I'm now based in the United Kingdom, building toward doctoral research in AI-driven decision support, digital twins, and uncertainty-aware operational systems — grounded in the same enterprise practice that has shaped everything before it.
Selected Experience
Senior roles across enterprise programmes.
Sep 2024 — Present · Part-time
Digital Operations & Systems Analyst
City London Hotel
London, United Kingdom
Led the Cloudbeds digitalisation and operational transformation programme across reservations, front-office operations, reporting, and workflow redesign, helping establish a more structured and data-driven operating environment.
Jun 2019 — Oct 2023
Enterprise ERP Programme Lead
Fanap Infrastructure / MIDHCO
Tehran · Fintech & Mining-Metals conglomerate
Led the multi-entity enterprise ERP programme across the FANAP and MIDHCO ecosystems — reference architecture, integration patterns, master-data governance, and programme delivery.
Jun 2017 — Jun 2019
ERP Implementation Lead
SandPardaz
Tehran · ERP delivery — including Oghab Scania programme
Led the end-to-end Oghab Scania ERP delivery across production, supply chain, after-sales, and finance.
2015 — 2017
Chief Executive Officer (CEO)
Mandegar Yekparche Farapayam
Tehran · Enterprise software & ERP services
Executive leadership of an enterprise software and ERP services company — full P&L, delivery, and client portfolio accountability.
Jun 2008 — 2015
Manager — ERP Implementation & Support Unit
Farapayam Software Group
Tehran · Enterprise software vendor
Built and led the ERP implementation and support function — functional design, integration, and multi-client delivery across manufacturing, distribution, and services.
Competencies
Enterprise ERP architecture (SAP / Oracle / MS Dynamics)
Operating-model and target-operating-model (TOM) design
Business process management (BPMN, governance, optimisation)
Integration and master-data architecture
Programme leadership across 50+ person delivery teams
Cross-functional alignment: business, IT, and partners
Data and analytics strategy for industrial operations
Executive advisory and capability building